The London Motor Museum came to town in celebration of this year's Gumball 3000 Rally.
A special event was organised to present a series of rare and unique customised cars from the museum's private collection, which were showcased in Berkeley Street Mayfair in the run up to the launch of the Gumball Rally 2010.
The Mayfair Hotel was surrounded with a rim of stunning cars where special guests, including Dizzee Rascal, Goldie and Boyzone's Shane Lynch, turned up to soak up the rare sight of some of the world's fastest cars.
Leading this pop-up roadshow was the THE WORLD'S FASTEST PRODUCTION CAR, the Shelby SuperCars (SSC) Ultimate Aero TT No 001 car and a Bugatti Veyron, which both feature in the 2009 Gumball 3000 Rally
Other cars on showcase included:
- TKO Edition Gold Lamborghini Nera
- TKO Edition Gold Aston Martin DB9
- 1964 Chevrolet Impala
- 1937 Auburn Speedster
- 1970 Dodge Challenger RT
- 1934 Ford Model T Roadster
- 1957 Cadillac Coupe De Ville
- 1954 Chevrolet Corvette
MTV Presenter Francoise Boufhal was present to interview guests as the crowd enjoyed the breathtaking views of the rare and beautiful vehicles well into the night.